Kris Potter

Founder of The Potter Co.

Kris is the founder of The Potter Co. (TPC), a multi-disciplinary marketing consultant group that provides integrated and innovative business and marketing solutions for travel and hospitality brands.

Before founding TPC, and after years of marketing for a Fortune 500 fashion brand, Kris joined US Airways Vacations as their Vice President & General Manager. She was later commissioned as Corporate VP of Marketing and eCommerce for Apple Leisure Group (ALG), the largest privately owned leisure travel provider in the US. In 2019, Kris founded The Potter Co., leveraging her 30+ years of experience to help clients build solid marketing foundations, increase brand equity, enhance consumer engagement, grow revenue, and optimize investments.

TPC is a full-service marketing agency that firmly believes in an integrated marketing approach – ensuring all customer touchpoints are seamlessly integrated. Under Kris’ leadership, The Potter Co. retains select, independent marketing talent that helps provide both large-and-small scale services, including, but not limited to, Fractional Marketing Services, Full-Scale Marketing Agency Services, and Project-Based Solutions, making TPC a one-stop marketing solutions for brands large too small. Our tailored menu of services includes:

• Extensive go-to-market strategy development

• Designing and repositioning brands

• Website design, optimization, and content development

• Optimizing owned and paid media channels

• Evaluating 3 rd -party marketing technology solutions

• Developing strategic partnerships… and much more

The Potter Co. is as consumer-centric and customer-experience-focused as can be. We commit to every client’s business as if it’s our own, and love working with people who share our passion for driving consumer engagement.